November 22, 2015

First Cactus in the land of the rising sun

First Cactus in the land of the rising sun

The Tokyo Motor Show, which opens to the press today, is the ideal venue for the Japanese début of C4 CACTUS, a model emblematic of the CITROËN revival. Sales already top 110,000 units worldwide, and hopes run high for forthcoming release in the land of the rising sun.

Through till 8 November, more than 900,000 visitors are expected at the 44th Tokyo Motor Show, which opens to the press today. This is an important event for CITROËN, whose new C4 Picasso, released in Japan a year back, is the company’s best-seller here.

Stealing the show at the CITROËN stand this year is the long-awaited C4 Cactus, making its maiden appearance in Japan prior to arrival in the Japanese showrooms in around a year. Judging from strong global sales (topping 110,000 already) and worldwide critical acclaim (as with the World Car Design of the Year award), this standard-bearer of the CITROËN brand revival can expect a resounding reception from Japanese motorists.