DS at the 2016 Geneva Motor Show: technological, refined, sportiness and distinctive
DS E-TENSE, DS 3 PERFORMANCE, DS 3 PERFORMANCE BRM CHRONOGRAPHES, DS Virtual Vision, as many world premieres that embody the DS’s spirit of avant-garde at the 86th edition of the International Geneva Motor Show.
Launched a year ago at Geneva Motor Show, DS presents this time a completely renewed range and its new creations.Technology and refinement, sportiness and distinction, are the key words qualifying the actual topics and the future of DS.
A year back, the DS brand was launched at this very venue. Today, alongside a range totally renewed, the brand presents in world premiere DS E-TENSE, a unique car which embodies the future of the brand, mixing luxury, high-tech and exceptional performance. Also being presented for the first time, DS 3 PERFORMANCE (hatchback and cabrio) dynamic and distinctive versions of New DS 3 and a limited edition DS 3 PERFORMANCE BRM CHRONOGRAPHES, result of the partnership with BRM Chronographes – French luxury watchmaker.
The spotlight is on technology, refinement, sportiness and distinction enhanced by the DSV-01, the racing car engaged in FIA Formula E championship.
Also on the program, DS Virtual Vision, an unprecedented immersive 3D experience, awaits visitors for an in-depth guided tour round New DS 3. Wearing an HTC Vive headset, they can operate joystick to discover the extensive personalisation capabilities of this car. It is a world premiere for this virtual reality system developed by Dassault Systèmes.
COMPLETELY RENEWED DS PRODUCT RANGE
New DS 5, the DS flagship model, made its début appearance at the 2015 Geneva Motor Show, inaugurating the DS brand identity with its new front end, along with all the other special features that go together to make a DS. (And let’s not forget that the very name DS is a play on words in French, since it’s pronounced the same as “déesse”, which means “goddess”.)
With its avant-garde style, dynamic performance, refinement, attention to detail and panoply of advanced technologies, DS 5 provided a fine demonstration of the attributes that characterize the DS brand in its entry to the modern age. A year on, these attributes shine through in all the models making up the DS product range: New DS 3, New DS 3 Cabrio, DS 4, DS 4 CROSSBACK and DS 5:
In addition there’s an upholstery demonstration workshop staffed by craftsmen from the DS Style Centre, right in front of the New DS 3 customization wall, and visitors will also be able to try out the new DS connectivity services such as the Mirror Screen and the DS Connect Nav connected satnav system.
DS E-TENSE, WORLD PREMIERE, A UNIQUE, ELECTRFIYNG, HIGH-PERFORMANCE CAR FOR THE REAL FUTURE
The product of traditional craftsmanship worthy of a premier French luxury house and the use of digital tools in combination make the DS E-TENSE a one-off, as much for its exterior design features as for the drive sensation it provides. The experience is one of luxury, high-tech capability and exceptional performance in one sleek package. Encapsulating the brand’s technological and stylistic vision, this avant-garde creation opens the way to the future with a top-notch electric powertrain.
WORLD PREMIERE FOR NEW DS 3 PERFORMANCE AND DS 3 CABRIO PERFORMANCE
As announced a couple of weeks ago, there are brand new high-performance versions (aptly named DS 3 PERFORMANCE) of New DS 3, in both hatchback and convertible formats. DS 3 PERFORMANCE and DS 3 PERFORMANCE CABRIO are distinguished, dynamic models offering an inimitable blend of efficacy, comfort, driveability and intense motoring pleasure. They’re making world première appearances at this year’s Geneva Motor Show prior to market release from April 2016.
DS 3 PERFORMANCE BRM CHRONOGRAPHES, LUXURY AND PERFORMANCE IN 39 COPIES
Style, refinement, luxury and performance…. New DS 3 gives even greater resonance to all these adjectives, without forgetting the factor underpinning its success: personalisation.
Building on these qualities, DS has decided to unveil a new numbered limited edition at the Geneva Motor Show. It is no coincidence that this latest series was designed with a partner in the French luxury watchmaking sector: BRM Chronographes. For the lucky customers, an exclusive premium New DS 3 PERFORMANCE with a BRM watch developed specially. The project brought together two unique companies, each one representing French luxury and know-how in their field, and, above all, sharing a passion for performance and excellence in every detail.
In a nod to DS PERFORMANCE, the motorsports division of the brand, DS 3 PERFORMANCE BRM CHRONOGRAPHES features exclusive styling that underline its identity: roof and door mirror housings in Brillant Black, associated to a bodywork in Gold Pearl matt, signature colours of the DS PERFORMANCE logo. All has been highlighted by DS WINGS personalised in Grey Hematite.
The car interior reflects the attention that goes into every detail: dashboard in Gold Pearl mat in accordance with the bodywork colour, interior carbon pack and a numbered aluminium plate, etc
39 lucky customers will receive a numbered copies of the ‘BRM V6 44 SA SQ DS 3 PERFORMANCE’ watch, with specially personalised details : hands in the same colour as the bodywork, DS patern on the winder, etc.
DS VIRTUAL VISION, AN IMMERSIVE 3D EXPERIENCE ALL ABOUT NEW DS 3
As well as discovering two body shape of New DS 3 at the DS stand in Geneva, visitors also appreciate a unique immersive 3D experience —DS Virtual Vision. Wearing an HTC Vive headset, they can operate joystick to control a captivating, dynamic, interactive experience giving an overview of customization possible. They can juggle between some roof and body colours, interior linings, wheels and interior décors to configure New DS 3 and view the result as if the car was there right in front of them. They can walk right round the car, open and close the front doors, and even take a seat inside.
This fully immersive 3D experience uses ‘Virtual Garage’ technology developed by Dassault Systèmes and making a world début appearance with DS.