March 14, 2016

DS at the 2016 Geneva Motor Show: technological, refined, sportiness and distinctive

DS at the 2016 Geneva Motor Show: technological, refined, sportiness and distinctive

DS E-TENSE, DS 3 PERFORMANCE, DS 3 PERFORMANCE BRM CHRONOGRAPHES, DS Virtual Vision, as many world premieres that embody the DS’s spirit of avant-garde at the 86th edition of the International Geneva Motor Show. Launched a year ago at Geneva Motor Show, DS presents this time a completely renewed range and its new creations.
Technology and refinement, sportiness and distinction, are the key words qualifying the actual topics and the future of DS. Visitors can discover that on DS booth, located in Hall 6 of the Palexpo in Geneva until Sunday, March 13 2016.

In a setting that showcases elegance, French expertise, technology and the avant-garde spirit, DS will be a must-see at 86th Geneva International Motor Show. 10 models are exhibited on 750 m2.

A year back, the DS brand was launched at this very venue. Today, alongside a range totally renewed, the brand presents in world premiere DS E-TENSE, a unique car which embodies the future of the brand, mixing luxury, high-tech and exceptional performance. Also being presented for the first time, DS 3 PERFORMANCE (hatchback and cabrio) dynamic and distinctive versions of New DS 3 and a limited edition DS 3 PERFORMANCE BRM CHRONOGRAPHES, result of the partnership with BRM Chronographes – French luxury watchmaker.

The spotlight is on technology, refinement, sportiness and distinction enhanced by the DSV-01, the racing car engaged in FIA Formula E championship.

Also on the program, DS Virtual Vision, an unprecedented immersive 3D experience, awaits visitors for an in-depth guided tour round New DS 3. Wearing an HTC Vive headset, they can operate joystick to discover the extensive personalisation capabilities of this car. It is a world premiere for this virtual reality system developed by Dassault Systèmes.

COMPLETELY RENEWED DS PRODUCT RANGE

New DS 5, the DS flagship model, made its début appearance at the 2015 Geneva Motor Show, inaugurating the DS brand identity with its new front end, along with all the other special features that go together to make a DS. (And let’s not forget that the very name DS is a play on words in French, since it’s pronounced the same as “déesse”, which means “goddess”.)

With its avant-garde style, dynamic performance, refinement, attention to detail and panoply of advanced technologies, DS 5 provided a fine demonstration of the attributes that characterize the DS brand in its entry to the modern age. A year on, these attributes shine through in all the models making up the DS product range: New DS 3, New DS 3 Cabrio, DS 4, DS 4 CROSSBACK and DS 5:

– Avant-garde design. A DS is not like any other car. All DS models now sport the new DS front end (DS Wings), sculpted like a work of art, with its vertical hexagonal grille in which the DS badge sits. The chrome surround extends outwards toward the headlamps (and foglamps on New DS 3 and DS 3 Cabrio, which boast “Dual Wings”). The effect is heightened by the DS LED Vision light signature, which combines LED and xenon technologies, and the new scrolling indicators. The headlamp design is evocative of precious stones, making a major contribution to stylistic identity as well as providing an excellent quality of lighting and illustrating the characteristic DS sense of refinement and attention to detail. Then each DS has its own distinctive features, making each model instantly recognizable. DS 5, for example has its sleek chrome sabre running from the tip of the headlamp through to the rear window; DS 4 has its unique, fluid, sculpted morphology taking a two-tone body-roof colour combination; DS 4 CROSSBACK has rugged go-anywhere style features; and New DS 3 has its floating roof and shark’s fin beltline.

– Advanced technologies. All of today’s DS models are connected. On-board touchscreens implement the Mirror Screen function for safe on-the-move use of smartphone applications (iOS or Android). A recent addition on DS 5 is the DS Connect Nav system: 3D connected realtime satnav for a driving experience at the forefront of modern technology. Powerful, efficient engines are another important aspect of DS advanced technology. As well as offering ready access to all the torque the driver needs, for a unique driving experience, they also keep CO2 emissions down. The best examples to date are probably: the PureTech 130 (Engine of the Year 2015), whose 130 bhp deliver torque of 230 Nm, for CO2 emissions as low as 112 g/km on DS 4; the BlueHDi 180 unit, whose 180 bhp deliver torque of 400 Nm, for CO2 emissions of just 110 g /km on DS 5; and the Hybrid 4×4 unit on DS 5, with peak power of 200 bhp,

torque of 500 Nm and just 90 g/km of CO2. Driving pleasure also benefits from the latest-generation EAT6 automatic transmission, available on all models in the DS range. EAT6 reduces gearshift times by 40%, for an exceptionally smooth driving. The DS LED Vision headlamps provide a fine example of how DS technology serves style as well as functionality: as well as expressing the DS light signature they also produce 50% more light and reduce energy consumption by 50% in dipped mode and 67% on main beam.

– Refinement and attention to detail. DS takes pride in an approach inspired by French luxury product tradition, with quality materials, fine craftsmanship, authentic décors, unique styling and meticulous finish. This is immediately apparent is the exclusive watchstrap-stitch finish on the DS leather upholstery and the leather-covered dashboard on DS 4 (which takes no less than eight hours of manual work). Refinement also shows through in the subtle brand identification signs such as the wing mirrors engraved with the DS monogram on some versions, or the aluminium trims on the DS 5 doors. Then all customers have immense scope for expressing their own individual personalities. All DS models are extensively customizable, the best example being New DS 3, for which they are an astounding three million possible combinations.

– Brisk yet reassuring response, for a superlative ride. Suspension and steering on DS 4 and DS 4 CROSSBACK were fine-tuned to accommodate the new vehicle heights, the aim being to enhance the unanimously appreciated DS 4 ride quality in terms of comfort / response balance. The DS 5 suspensions have also been upgraded to achieve further comfort enhancements. Specifically, the shock absorbers implement PLV (Preloaded Linear Valve) technology, which straightens the response slope for a more linear, and therefore smoother, action, and their working length has been increased. The result is that road surface irregularities are filtered out more effectively, so vibration and percussion noise are minimized. There are important upgrades on the New DS 3 models too. Two examples on DS 3 Cabrio: the sliding roof can be operated (opened or closed) at speeds up to 120 km/h; and acoustic comfort is achieved by using a quality material for the roof textile (multi-layer composite materials with inner acrylic layer for acoustic filtering), plus an aerodynamic deflector.

DS will be showing all its models at the forthcoming Geneva Motor Show. In addition there’s an upholstery demonstration workshop staffed by craftsmen from the DS Style Centre, right in front of the New DS 3 customization wall, and visitors will also be able to try out the new DS connectivity services such as the Mirror Screen and the DS Connect Nav connected satnav system.

DS E-TENSE, WORLD PREMIERE, A UNIQUE, ELECTRFIYNG, HIGH-PERFORMANCE CAR FOR THE REAL FUTURE

DS has again caused a stir with a unique car: the DS E-TENSE.

The product of traditional craftsmanship worthy of a premier French luxury house and the use of digital tools in combination make the DS E-TENSE a one-off, as much for its exterior design features as for the drive sensation it provides. The experience is one of luxury, high-tech capability and exceptional performance in one sleek package. Encapsulating the brand’s technological and stylistic vision, this avant-garde creation opens the way to the future with a top-notch electric powertrain.

516 Nm but silence. 402 hp but zero emissions. 4.72 m long and 1.29 high… Just a few words and figures set the tone for the latest creation by DS, sure to turn heads when it makes its world premiere at the 2016 Geneva International Motor Show. To mark its second full year in operation, the young premium-market French brand has dreamt up a new model with state-of-the-art technology and refinement as its watchwords.

WORLD PREMIERE FOR NEW DS 3 PERFORMANCE AND DS 3 CABRIO PERFORMANCE

DS has again caused a stir with a unique car: the DS E-TENSE.

The product of traditional craftsmanship worthy of a premier French luxury house and the use of digital tools in combination make the DS E-TENSE a one-off, as much for its exterior design features as for the drive sensation it provides. The experience is one of luxury, high-tech capability and exceptional performance in one sleek package. Encapsulating the brand’s technological and stylistic vision, this avant-garde creation opens the way to the future with a top-notch electric powertrain.

516 Nm but silence. 402 hp but zero emissions. 4.72 m long and 1.29 high… Just a few words and figures set the tone for the latest creation by DS, sure to turn heads when it makes its world premiere at the 2016 Geneva International Motor Show. To mark its second full year in operation, the young premium-market French brand has dreamt up a new model with state-of-the-art technology and refinement as its watchwords.

WORLD PREMIERE FOR NEW DS 3 PERFORMANCE AND DS 3 CABRIO PERFORMANCE

As announced a couple of weeks ago, there are brand new high-performance versions (aptly named DS 3 PERFORMANCE) of New DS 3, in both hatchback and convertible formats. DS 3 PERFORMANCE and DS 3 PERFORMANCE CABRIO are distinguished, dynamic models offering an inimitable blend of efficacy, comfort, driveability and intense motoring pleasure. They’re making world première appearances at this year’s Geneva Motor Show prior to market release from April 2016.

The figures speak for themselves: power 208 bhp, torque 300 Nm, and CO2 emissions as low as 125 g/km. The DS PERFORMANCE development teams achieved outstanding performance for the new cars, which are powered by a 1.6 THP S&S engine coupled through a specially staged six-speed manual gearbox (MCM) with Torsen® limited-slip differential, for exceptional drive and roadholding.

For exceptional agility backed by irreproachable safety, the chassis and braking systems were specially tuned for this new application. DS 3 PERFORMANCE cars sit 15 mm lower, their front and rear tracks are wider (by 26 mm at the front and 14 mm at the rear), and the brake disks measure 323 mm at the front (with special callipers) and 249 mm at the rear.

The design teams were equally attentive to style. The new car’s sporting inclination is instantly apparent in features such as the dual tailpipe, the wide wings, the black diamond 18” alloys wheels, the gloss black front brake callipers in the DS PERFORMANCE colours. The interior exudes a sporting mood too, with the bucket seats, specific instrumentation and dashboard with the DS PERFORMANCE signature.

Because high performance is no impediment to customization capability, customers can choose between two trim levels on both hatchback and convertible versions. At the first trim level, there’s a choice of six body/roof colour combinations for the hatchback and four for DS 3 PERFORMANCE CABRIO. The second trim level —Black Special— takes sports-oriented refinement to new heights, with a black body, featuring carbon side trims, and gloss gold roof (on the hatchback). Interior design echoes the smart exterior, with gloss gold dashboard and gearstick base and a wealth of additional comfort and safety equipment. Further details include an interior Carbon Pack and an exterior decoration kit.

DS 3 PERFORMANCE will be holding court in the DS area at the Geneva Motor Show, which is also exhibiting the 1.6 THP S&S engine.

DS 3 PERFORMANCE BRM CHRONOGRAPHES, LUXURY AND PERFORMANCE IN 39 COPIES

Style, refinement, luxury and performance…. New DS 3 gives even greater resonance to all these adjectives, without forgetting the factor underpinning its success: personalisation.

Building on these qualities, DS has decided to unveil a new numbered limited edition at the Geneva Motor Show. It is no coincidence that this latest series was designed with a partner in the French luxury watchmaking sector: BRM Chronographes. For the lucky customers, an exclusive premium New DS 3 PERFORMANCE with a BRM watch developed specially. The project brought together two unique companies, each one representing French luxury and know-how in their field, and, above all, sharing a passion for performance and excellence in every detail.

This limited edition is available in only 39 numbered copies. They are based on the DS 3 PERFORMANCE, the distinctive, dynamic version of New DS 3, equipped with a 1.6 THP S&SD engine (developing 208 bhp (torque of 300 Nm, 5.4 l/km, CO2 emissions of 125g/km) mated to a 6-speed gearbox (MCM) with Torsen® limited-slip differential.

In a nod to DS PERFORMANCE, the motorsports division of the brand, DS 3 PERFORMANCE BRM CHRONOGRAPHES features exclusive styling that underline its identity: roof and door mirror housings in Brillant Black, associated to a bodywork in Gold Pearl matt, signature colours of the DS PERFORMANCE logo. All has been highlighted by DS WINGS personalised in Grey Hematite.

The car interior reflects the attention that goes into every detail: dashboard in Gold Pearl mat in accordance with the bodywork colour, interior carbon pack and a numbered aluminium plate, etc

39 lucky customers will receive a numbered copies of the ‘BRM V6 44 SA SQ DS 3 PERFORMANCE’ watch, with specially personalised details : hands in the same colour as the bodywork, DS patern on the winder, etc.

DS VIRTUAL VISION, AN IMMERSIVE 3D EXPERIENCE ALL ABOUT NEW DS 3

Since the sophisticated Parisian DS 3 was launched in 2010, it has won over no fewer than 390,000 customers, from Paris to Tokyo, from London to Buenos Aires, with its strong personality, unique style, driveability and modern equipment. Hatchback and convertible versions are extensively customizable to individual tastes, and customers appreciate the ideal balance between comfort and vigour.

DS is writing the next chapter in this success story with New DS 3, unveiled on 19 January. Its inimitable style is rooted in unique attributes such as the floating roof, two-tone body and shark’s fin beltline, hallmarks of the DS 3 personality.

Another expression of the car’s unique style comes in its extensive customization capability. There are no fewer than 78 possible body-roof colour combinations, and if we factor in all the customer-choice variables (wing mirror shells, wheels, dashboard trim, gearstick knob, linings, etc.) the number of possible combinations reaches a staggering three million. So each DS 3, hatchback or convertible, is a truly unique car!

As well as discovering two body shape of New DS 3 at the DS stand in Geneva, visitors also appreciate a unique immersive 3D experience —DS Virtual Vision. Wearing an HTC Vive headset, they can operate joystick to control a captivating, dynamic, interactive experience giving an overview of customization possible. They can juggle between some roof and body colours, interior linings, wheels and interior décors to configure New DS 3 and view the result as if the car was there right in front of them. They can walk right round the car, open and close the front doors, and even take a seat inside.

This fully immersive 3D experience uses ‘Virtual Garage’ technology developed by Dassault Systèmes and making a world début appearance with DS.