CITROËN in the starting blocks for 2016
Sometimes, happiness is as easy as looking at things from a new angle. So goes the message of CITROËN’s greetings card: “In 2016, be creative!” The Brand plays on its house cues by having José María López feature in the picture. In the video disseminated across all the social media, the two-time WTCC Champion prepares for a race that holds a serious surprise in store.
CITROËN is taking advantage of the annual greetings card season to express the Brand’s values in a humorous and surprise-filled exercise, with a film featuring two-time WTCC Champion CITROËN driver José María López at the wheel of an astonishing race car.
The video is available on the Brand’s international YouTube channel at: http://ctrn.io/1OKqHn5
An original way of wishing all the best to family and friends!
This is the first time CITROËN has created a video greetings card. The distribution format disseminated across all the social media is an integral part of the Brand’s digital strategy.